"Sales, when done well, is a service to the buyer."
- Tim Kilroy
Tim's short guide for cold email is an excellent resource for agency owners, consultants and professionals looking to book new business. I like that Tim directly cited examples, gives you both frameworks and specific examples (e.g. dozens of models for successful cold email subject lines). Here are 3 initial lessons I've taken from the guide (and I haven't finished reading it yet).
1. How To Structure Your Cold Email Campaigns (no more "blank page syndrome"): 3 powerful frameworks to guide thinking about cold email. No more sending a random email here and there and just hoping that those efforts will bring in business
2. How to provide value in a cold email. Asking for a demo or call right away? You can do better than that by following Tim's advice. Follow this guidance and you will immediately stand out compared to everybody else trying
3. Inside the Anatomy of a Cold Email. Find out the 7 components of a cold email and how to fine tune each piece to give your message the best chance to connect with your prospect.